From the alluring illustrations we see in storybooks to the multitude of products we see every day, design is everywhere. A discerning eye for good design is what makes us pick up that beautiful painting or pretty notebook. So, when we decide to make our mark in the world, through business or with blogs, we naturally put a lot of thought into picking the best logo possible.
Good design can mean different things to different people, and keeping this in mind, we decided to hold an ‘Introductory Workshop to Logo Design’ to understand how to make the most out of a logo. And so, on the 31st of March, we had a beautiful session on the basics of logo design conducted by the experienced logo designer and graphic artist, Anand “kuro” Shankar.
As an international branding consultant with years of experience in design, Kuro sought to show us what beautiful design could bring to a brand and add to its appeal. A journey of colours, shapes and subtle details, it was a workshop like no other. From the basics of design such as lines and shapes to the amount of thought put into picking the right colours, we absorbed and discussed everything that came to our minds. With some very interesting conversations on the different kinds of logos and the universality of the most popular ones, the importance of having a well-designed logo became evident to everyone. Learning about the history of some of the most important logos in design, such as the iconic Nike ‘swoosh’, we opened our eyes and mind to the designs waiting to be plucked out of thin air.
Kuro’s tips and tricks to bring your own style and substance into design had everyone scrambling for pen and paper, jotting down potential ideas. As we slowly put his ideas to practice on our writing pads and sketchbooks, new paths opened to us; new ways to draw our own story with a single sigil.
Gently guiding all of us into the vast and beautiful world of design, Kuro’s eye for detail and ability to see the bigger picture helped all of us set off on our own adventures in logo design.
On the corners of pages, in the sudden flit of pen on paper, all of us found something deeply satisfying. By the end of the workshop, all of us were left with an urge to know more about the different ways we could let our imagination soar.
-The words of Gayathri R Nair